Original Double-Sided Enamel Sign: Wills Gold Flake Cigarettes (18)A striking example of British tobacciana history. This is a guaranteed original, double-sided vitreous enamel sign advertising the famous “Wills Gold Flake” brand. Measuring approx 18 inches in diameter, this round sign features the classic bold typography and vibrant yellow/gold background that made the brand instantly recognisable on high streets across the UK in the mid-20th century. Item Specifics:Brand: W. Type: Round Double-Sided Advertising Sign. Material: Heavy Gauge Steel with Vitreous Enamel. Dimensions:Diameter: 18 inches (approx 46 cm). Condition Report:Authenticity: This is an original vintage item. The enamel has the distinct raised “shelving” feel where the different colours were fired, which reproduction signs lack. Gloss: The sign retains [Insert: Good / High / Moderate] gloss to the main field. Damage: As expected with an outdoor sign of this age, there are enamel chips and rust spots, primarily located [Insert: around the hanging holes / on the outer rim / in the central field]. Integrity: The metal is solid with no rot or structural weakness.