Antique Midland Cycling Touring Bag Enamel Advertising Sign. This is a highly collectible, authentic early 20th-century porcelain enamel advertising sign for Midland Cycling Touring Bags. This rare piece features the iconic bold red and black design with outstanding shelf appeal. A standout feature of this particular piece is the reverse side, which remarkably retains its original Midland Gear Case Co. Key Features & Details. Subject: Midland Cycling Touring Bags / Patent No. Unique Text: The Only Bag with the Patent Box Girder Suspension. Maker: Midland Gear Case Co. (Confirmed by original reverse label). Dimensions: Length 39cm x Width 21cm. Era: Circa 1910s – 1930s. Front: Exceptional, vibrant colours with deep reds and crisp whites. Excellent gloss retention across the main body text. Edges: Authentic, honest patina with expected enamel chipping and stabilized surface corrosion around the perimeter and mounting holes, consistent with genuine age. No modern restoration or touch-ups. Reverse: Incredible condition, retaining almost all of its original black protective enamel backing and the rare maker’s label. Please study the high-resolution images provided to assess the exact condition for yourself. A premier addition to any automobilia, bicycle, or vintage advertising collection.