Enamel Sign Farming Agricultiral Genuine Old Original Advertising Vintage. Gascoignes (Reading) Ltd were established in 1927 by George H Gascoigne with premises in Berkeley Avenue, Reading, Berkshire. The company merged with Melotte, also a family firm that was established in 1852, in the 1970’s to form Gascoigne-Melotte who specialise in milking machine design and development. Please use photos for description. The item shown is the one you will receive. More collectable items & coins listed.