
Dimensions: W: 32cm (12.6″) H: 24cm (9.4″). This is a rectangular enamel sign with rolled steel edges and curved lower corners, manufactured for outdoor mounting. At its centre is a bold “CLEVELAND” wordmark in blue with a grey drop shadow, framed by a stylised red cartouche. The white ground provides strong contrast, though it has developed surface wear, marks, and patina through decades of exposure. The enamel is thickly applied and slightly striated, producing a durable and reflective surface. This format would likely have been used at a branded pump or wall-mounted near a service entrance, part of a broader visual strategy in a competitive fuel market. It retains strong graphic identity even in its aged state.